Research Part 1: Genre, Target Audiences and Production Companies

 Research Part 1: Genre, Target Audiences and Production Companies  

Outline 

(Group task) 

Genre of your film- Crime 

Film genre- Hardboiled Crime Fiction 

Subgenre(s)-Mafia and Thriller 

Film Themes: Four Themes associated with your genre. 

Theme 1	Theme 2	Theme 3	Theme 4
Redemption and Reinvention	Identity and Self-Discovery	Violence and Retribution	The Influence of Environment

 

 

1. Target Audience 

1. Definition-A target audience refers to the group of people you want to reach with your marketing efforts 

2. Who are the persons targeted for this film? ( research statistics for this film?- Young Adults (Ages 18-34) 

3. Audience Type - Crime Drama Fans 

4. (Film Posters illustrating film examples  

Provide examples from your research. (Add a photo of a movie poster from three different movies in the genre and subgenre of your film IDEA on a PowerPoint presentation and put the image on your blog.) 

 E.g. 

 

 

5. Identify the theme for each film and its audience. Example below. 

6.  

Films	Redemption	Blood of Redemption	Jackie Chan Crime Story
Themes	Redemption and Atonement	Redemption	Redemption and Conscience
Target Audiences	Action Movie Fans (Ages 18-45):	Fans of Revenge and Redemption Stories (Ages 25-50):	International Audiences (Ages 18-50)

7.  

Begin creating a PowerPoint presentation of your images to add to your blog. Then, present your film ideas for your film pitch presentation to the class on exam day. 

 (However, you need to be careful not to generalize. Horror films are not just for “young people.” Fill out the organizer below based on your group’s survey. See Canvas for sample survey questions.) 

 

8. Analyze the research from your film examples and develop an audience for your film. Use the table below to identify your audience. ( See Canvas resources on module Q2: Week 6) 

Market Segmentation Analysis	Characteristics
Demographics
Age group	Entertainment Preferences
Race	Media Consumption
Gender	Cultural Influence
Class	Socialization
Psychographics
Interests	Social Engagement
attitudes	Behavior
personality traits	Key Media Preferences
values/beliefs	Values

 

 

9. Accessibility to film genre. (Where do your audiences access your film genre?) 

• Where do they usually watch movies? (cinema, online: which websites, etc.)- Hulu, Netflix, Tubi, What socio-economic group do they fit into? - Mid class 

10. What type of film openings do they usually prefer- Action                                 Production Companies  

List the three company examples that produce the film genre you chose. Document research in the table below. 

 

Production Companies	Film Titles (Note that the examples should relate to your genre and your potential audience.)	Type of Film company: Conglomerate or Independent.	Budget	Gross
1.	MobCity Productions Inc.	Independent	a few thousand dollars to several million dollars	$100,000 to $10 million
2.	Producing Partners	Independent	a few hundred thousand to several million dollars	1 million to $20 million
3.	Paramount Pictures	Conglomerate	$25 million to $50 million+	$30 billion

 

Choose a production company from the table above and a movie they produced that will be a good precedent for your research. E.g. Monkey Paw Productions 

 

2. Reflection: (Individual) 

Based on my secondary research, I will be researching: The Shawshank Redemption By Paramount Pictures